With a background in copywriting, creative direction, and entrepreneurship, I know what it takes to build a lasting brand. My career began in agencies, where I developed standout campaigns for clients such as TELUS and the Dairy Farmers of Canada. As co-founder of HealthTab, I launched and scaled a brand that’s now expanding to the UK. Most recently, as CD at Work Party Creative, I helped shape the creative strategy and execution for the rebrand of a national pizza chain.

My approach is inside-out — uncovering the mission and values that define a brand's identity, articulating its unique role, and ensuring its promise shines through at every opportunity. Whether you're building something new or evolving what's already there, I specialize in clarifying the big picture and shaping it into a cohesive, compelling brand experience built for long-term success.